Advertising Disclosure

How Ads Support the Site

ImpostrGames is completely free to play. There are no subscriptions, no in-app purchases, and no pay-to-win mechanics. The site is funded entirely by display advertising, which allows us to cover the costs of hosting, content production, and continued development of new game modes and guides.

Without advertising revenue, maintaining a free, accessible, account-free experience would not be sustainable. This page explains how advertising works on ImpostrGames, what choices you have as a user, and how we keep advertising separate from editorial content.

Our Ad Network: Google AdSense

ImpostrGames uses Google AdSense to serve display ads. Google AdSense is an advertising platform operated by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google selects and serves ads based on available ad inventory and, where consent is given, based on interest signals derived from cookies and browsing behavior.

Google AdSense ads may appear as banner units in the sidebar on desktop screens and as a fixed banner at the bottom of the page on all screen sizes. These are the only ad positions we use.

Our authorized digital seller declaration is published at /ads.txt, which confirms that Google is an authorized seller of advertising on this domain.

Ad Placement Principles

We follow a strict set of placement rules to ensure advertising does not interfere with gameplay or content. These rules are not just good practice — they are a condition of our AdSense participation and reflect our commitment to a clean user experience.

• Gameplay phases are ad-free. The clue entry phase, voting phase, and role reveal phase do not contain any ad units. Ads appear only in lobby pages and guide pages where gameplay is not active.
• No interstitials or pop-ups. We do not use full-screen interstitial ads, pop-up ads, or ads that require dismissal to proceed.
• No forced ad interaction. No core action — starting a game, adding a player, submitting a vote — requires interacting with an ad.
• Policy pages are treated as informational resources. This page, the Privacy Policy, Terms of Service, and Cookie Policy do not carry heavy ad placements.
• Ads are visually distinguishable. Google-served ads are marked by the AdChoices icon or “Ad” label as required by Google's publisher policies.

Personalized vs Non-Personalized Ads

When you first visit ImpostrGames, you are shown a consent banner that asks whether you want personalized or non-personalized ads. This choice determines how Google AdSense selects ads to show you.

Your consent choice is stored in a browser cookie and expires after 180 days. To change your choice, clear your browser's site data for impostrgames.com and reload the page — the consent banner will reappear. You can also manage ad preferences directly through Google at google.com/settings/ads.

How Google Uses Cookies for Ads

Google AdSense may set the following types of cookies when you visit this site:

• Advertising cookies — Used to build an interest profile (if personalized ads are enabled) or to serve contextual ads (if non-personalized).
• Measurement cookies — Used to track ad impressions, clicks, and conversion events for reporting and fraud detection.
• Frequency capping cookies — Used to limit how often the same ad is shown to a single user, regardless of personalization choice.

For a full description of cookie types, including the first-party cookie we set for your consent preference, see our Cookie Policy.

No Paid Rankings of Game Advice

Our advertising relationships have no influence over our editorial content. This means:

• Game mode recommendations are based on player fit and group context, not any commercial arrangement.
• Strategy tips and clue advice reflect genuine gameplay outcomes, not sponsored positioning.
• Safety guidance and community standards are maintained independently of revenue considerations.
• No advertiser can pay for favorable placement in guide content or gameplay recommendation lists.

For the full content standards we apply to all guides and strategy pages, see our Editorial Policy.

Ad Choices and Opt-Out Options

Beyond the consent banner on this site, you have several options to control how ads reach you:

• Google Ad Settings — Manage interest categories and opt out of personalized advertising across all Google properties at google.com/settings/ads.
• NAI Opt-Out Tool — The Network Advertising Initiative offers a multi-network opt-out tool at networkadvertising.org/choices.
• Browser Settings — Most browsers allow you to block or restrict third-party cookies, which limits behavioral ad tracking across websites.
• AdChoices Icon — Click the AdChoices icon (the blue triangle with an “i”) on any Google-served ad to see information about the ad and opt out of the advertiser's targeting.

Questions and Complaints

If you see an ad that appears deceptive, malware-related, sexually explicit, or otherwise inappropriate for a site used by families and students, please report it through our Contact page. Include the ad's advertiser name or URL if possible. We review all reports and report policy-violating ads to Google directly where we have grounds to do so.

For concerns about how Google handles your data through AdSense, you can contact Google directly through their support channels or review the Google Privacy Policy at policies.google.com/privacy.